Kingsway Business Park Signage for Robert Hitchins Ltd

Selected by Robert Hitchins as their preferred marketing agency, Litchfield Morris has been the creative driver behind the communications for Kingsway Business Park, Gloucester.

Client: Robert Hitchins Ltd

Task: Advertising Banners Brochure Corporate Identity DVD Leaflet Mapping Signage Website

Skills: Copywriting Design Photography Print Production Project Management

The brief

The brief from the client was a challenge. Produce something fresh, stunning and original to reflect the ethos of a brand new concept in business development. In sympathy with the landscape, the environment and the regeneration of the city of Gloucester, Kingsway Business Park is a fresh approach to business.

Our understanding of regeneration and commercial property helped us create a high impact, but simple brand that reflects the link between business growth and environmental responsibility.

The action

Litchfield Morris designed and project managed the roll-out of the brand to traditional high quality print and exciting examples of new media:

brochure
commissioned aerial photography
computer generated illustration
3 fold pocket prospectus
folder
branded launch invite and pouch
public relations
signage and manifestations
external hoardings
exhibition panel and roller banners
content managed website
DVD
3D animation
PowerPoint presentation.

The results

Robert Hitchins are delighted with the brand and all the communications. The media interest is bubbling, and already occupiers are making positive enquiries. One has already designed a contemporary office in the landscaped courtyard zone.