new power game
across the board!

Magnox are applying this axiom to a bright new board game for schools, designed to communicate the complexities of energy and its sources.

the brief

Energy companies and politicians alike are seeking to promote their policies on meeting energy demands. Energy sustainability is focussing minds in the UK and across the globe. The message needs to reach across the board. 

Magnox brings electricity generation into schools, with a bright new board game. ‘Future Generation’ encourages youngsters to explore the range of power supply. Loosely based on the classic ‘Monopoly’, the player is motivated to find the most efficient energy revenue, considering both generation capacity and carbon production. 

The game needed to look appealing, communicate clearly and withstand repeated usage. Sourcing one company to fulfil all these needs was a challenge in itself. 

problem solving

Working from scratch, Litchfield Morris brought the concept to life, creating a lively brand with personality and youth appeal. Rolling out the game, designs and colour coding were agreed, and bespoke suppliers sourced for counters, dice, the board, playing cards and money. Six denominations of cash gave each game over £500 billion to spend!

The game pieces for coal, gas fired, nuclear and wind generation provided a unique challenge. Following research into white metal casting and new 3D printing technology, we recommended the innovative and cost effective concept of laser-cut acrylic.

Our accurate CAD drawings of the four different power station designs ensured ease of assembly and brand affinity. ‘Future Generation’ proudly arrived in its customised outer box with all internal pieces intact and secure.

the result

Litchfield Morris’ skills met the need. Strong bright graphic design brought the game to life, production skills designed the laser cut 5mm acrylic models within budget, and project management ensured the whole package fitted, functioned and fulfilled the brief. 

Magnox received their professionally designed and packaged product on time, with a unit cost that met their strict budget.