Forest of Dean - Careline & Linkline

Since the first stages of re-vamping the whole creative for the community alarm service Linkline and Careline we have been impressed with the enthusiasm of the Litchfield Morris team. Not the sexiest of products to work with, but they showed an excellent understanding of our current market yet at the same time modernised the creative to enable new markets to be targeted. Litchfield Morris helped us to achieve good value for money, not just with the creative, but also by project managing to final print production. The whole job was on time, within budget and completed with patience. The Forest of Dean District Council will certainly include Litchfield Morris for future work"

Paula Burrows
Commercial Manager,
Forest of Dean District Council

New brand and promotional literature

Forest Linkline and Cotswold Careline are monitored alarm servers run by the Forest of Dean District Council. They primarily provide independence and peace of mind for people living with disability, illness or advancing age.

The challenge

The brief in this case called for the services and products to be expanded into potential new areas such as people who live alone or work in isolated areas, victims of crime and those with issues of personal safety.

Litchfield Morris designed a highly visual solution that utilised diagrammatic 'linking' typography and contemporary-styled illustration to promote the message effectively across the different target markets.

The brand was was applied to a range of printed items:

• leaflets
• prescription cards
• product flyers
• product catalogue
• portable pop-up banners