Litchfield Morris Creative Marketing | outdoor advertising | Campaign, New, Litchfield, Gloucester, Morris

outdoor advertising

Litchfield Morris has created eye catching outdoor advertising to update city residents on the latest developments.

As part of our ongoing campaign strategy for Gloucester Renaissance, Litchfield Morris have created numerous billboard posters, Adshell adverts and Bus side panels. Following a common theme and design across all media the advertising is intended to update the residents of Gloucester about the ongoing work to regenerate the city, restore and renovate its historic buildings, provide new housing and retail opportunities, and integrated transport policy and revitalise the tourist industry.

Using striking photography shot by Litchfield Morris, bold strong typography delivering a succinct message the campaign has a high impact and visual presence. throughout the campaign a website address is prominently featured to drive visitors to the website for further information.

This new campaign follows on from an initial outdoor installation at the new Gloscat campus. During construction a hoarding was erected to protect the public and secure the building site. Rather than leave a blank hoarding, Gloucester Renaissance commissioned artwork depicting the historic stages of Gloucester's history.

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