| brand specification |
Having a strong brand is fundamental. Using that brand consistently across all media and applications requires a comprehensive brand specification. Following a review by Robert Hitchins Property, they discovered their logo was being used incorrectly, at the wrong size, with the wrong fonts, incorrect scaling with no corporate style. This was not delivering a consistent brand to their customers. A brand is one of the strongest marketing tools available. Its function is to communicate the image, products and services, and ethos of a business. 
Litchfield Morris were tasked with producing a comprehensive brand specification manual. Robert Hitchins has a strong established brand. We have refreshed the visual image whilst maintaining the existing logo to make the brand more contemporary and visible on applications.Good brand implementation contributes to harmonious, effective business and represents reliability, consistency and strength to the target audiences. |
