marketing and graphic
design agency

going mobile

Creating a unique mobile browsing experience.

More than 16 million people in the UK accessed the internet from a mobile device in December 2009. One fifth of all mobile devices are now smartphones, these are devices that allow more than just phone calls to be made from the device. Popular models include HTC, Google Android and of course the Apple iPhone. Additional crossover devices such as the iPod Touch and iPad are blurring the need for an end user to be in front of a traditional computer to access the internet.

With this increase in internet access from mobile devices, Litchfield Morris have been proactive in developing a website specifically for viewing on a mobile device. There are different ways in which Litchfield Morris could have approached this project:

Option 1
Apple have a developer program that allows anyone to develop and create an 'App' that is then available for download from the iTunes store. You must follow Apples strict guidelines on how you create your App, and then submit your App for approval and listing in the iTunes store. This has the benefit of Apple's massive marketing and promotional machine displaying your App to the entire world. However, because of the strict guidelines Apple uses to approve or deny submissions it can be a very time consuming and costly process to have an App approved. Apple do not publicly release the criteria it uses to evaluate an App and you receive a simple email notifying you of acceptance or refusal with a brief note as to why. Other companies are also introducing their own approval processes, making the whole idea of an App a time consuming experience.

Option 2
The second option is to build a website specifically designed for the lower resolution and pixel dimensions of a mobile device. These WebApps do not require approval as they are specially modified websites that a users simply accesses from their mobile browser. In the case of the Apple platform, you can then add an icon to your home screen and through some simple code remove the browser chrome so the WebApp appears to run as a normal App.

Litchfied Morris have created a mobile WebApp that is a slimmed down version of our website, custom built to run on mobile devices. It uses specific code that only works correctly on a mobile device and may not render correctly in a desktop browser. The website can be accessed from this url: www.mobile.litchfieldmorris.co.uk. If you are using either an iPhone or iPod Touch navigating to Litchfield Morris' normal website domain will redirect the user to our mobile website.

Do you have a requirement for a mobile presence?

Litchfield Morris are able to design, construct and, if required, submit to Apple for approval, either an App or WebApp dependent on your requirements. Please contact us now to discuss your needs.