make your business Market Led

"The customer is king” sings Mary Portas as she helps retail outlets recover or even discover their customer appeal.

Although we may not manage a retail outlet, the principle of running a market led business is sound and internationally endorsed. The best evidence of being market led is that your customers recommend you to others. This sort of customer loyalty is clearly a huge benefit.

‘Market led’ means identifying your customer, and focussing business activity around their requirements. It means the voice of your customer is at the centre of your business decisions. We recommend profiling your ideal customer by examining your client history in terms of size, location, industry sector, maintenance factor and financial resource.

Our generic principle is to see business as a conversation, a relationship and an engagement. The conversation is one we need to initiate, sustain and develop. Taking the initiative is a challenge, but good client profiling combined with a professional approach should reap good results. Timing is also key, so we recommend approaching your prospect when there is a new product, budget or award.

Social networking on line and business blogs are good ways of ‘taking the temperature’ of a business and discovering their needs. As one of my suppliers recently asked “Where is the pain?”. By diagnosing the ‘pain’ you can approach with an antidote and an understanding. You have also then illustrated another successful ingredient in any business conversation – listening.

A market led approach needs to be flexible. ‘Wrap’ and present your goods and services in a relevant and responsive way to the trends of the wider market place and the needs of the individual customer. Your proposition will be appropriate and well received as you talk in a recognisable language and a reasoning tone. Your first love and passion may be your product, but, like the BBC, your business needs to play the piper’s tune.

Litchfield Morris has approaching 25 years experience of helping our clients develop the presentation their clients deserve.

Article as published in 'The Experts' column of South West Business News February 2011

marketing

How do you get seen and heard in a competitive, crowded market? You make a noise...elegantly.

Before we do anything else for our clients, we make sure that we understand your current proposition, your vision and your target market place.

With that end in mind, Litchfield Morris then defines the marketing strategy to strengthen your impact, and make your message visible and your voice heard.

design and brand

Every business message counts. Its voice needs to be heard above the noise, endorsing your brand. Each communication you send influences your customer response and staff enthusiasm.

Litchfield Morris has an enviable track record in effectively promoting our professional service clients. In this market, your image needs to be contemporary, whilst retaining its gravitas. Our expertise matches the quality of your business with the tone of voice of your communications.

digital and website

Your professional service needs to be found online with ease. Litchfield Morris design and build websites and new media solutions that are easy for our clients to use and for your clients to find.

We make your digital impact efficient, effective and broad based. What’s more, we take away the pain of keeping up with technology with a digital marketing platform that keeps you in touch with your network.

project delivery

Our solutions are quality assured, within budget and on time. We specialise in all aspects of marketing and design related project management for professionals, and believe it is an essential and unique part of our service. We take the responsibility, so you are set free.

For Litchfield Morris, finishing a project is as important as starting one. Our business director takes a personal pride in project management, applying his professional quality assurance skills to ensure fulfilment, delivery and client satisfaction.

marketing and graphicdesign agency