We are established marketing and graphic
design experts who build our clients’
business by producing creative and
effective marketing tools.
A new Search Engine Optimisation (SEO) service to partner our website design and build.
When Litchfield Morris completes a website design and build as part of our normal package, we do what we call a ‘Foundation SEO’ (Search Engine Optimisation). Along with making sure the underlying coding for the website is standards compliant and accessible to search engines this implements a generic description and set of keywords that reflect the anticipate search terms potential visitors to the site may use when searching on Google for example.
We are now offering an additional level of SEO which we are calling ‘Advanced SEO’.
The more advanced Search Engine Optimisation process is an additional service to the basic website design and build. It involves creating a bespoke meta description and individual set of keywords for each and every page on the website. These new ‘chosen’ keywords are then worked into the content of the page to the required frequency while retaining the fluid readability and relevant subject matter of the page. This means individual pages can be more tightly targeting for potential searching because you are not trying to cover all the search terms in one global generic set.
Detailed research is required to identify the most effective keywords and keyword phrases, which is why the advance SEO cannot be undertaken immediately after the site build. We use Google Analytics which provides a wealth of tools to examine, track and compare the effectiveness of keywords against a given website, but this works better if the website has been up and running for a couple of months thereby giving time to be fully indexed and ranked by Google, as well as amassing a reasonable amount of tracking history data to work with.
We always supply a detailed report of the page optimisation proposed by this process so you can approve and give feed back before it is undertaken on the live website.
If you are interested in our Advanced SEO service with a new website design or for an existing site contact us on 020 8133 5777 or email
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How do you get seen and heard in a competitive, crowded market? You make a noise...elegantly.
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With that end in mind, Litchfield Morris then defines the marketing strategy to strengthen your impact, and make your message visible and your voice heard.
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Litchfield Morris has an enviable track record in effectively promoting our professional service clients. In this market, your image needs to be contemporary, whilst retaining its gravitas. Our expertise matches the quality of your business with the tone of voice of your communications.
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