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what a superb return on investment!
the brief
Marketing strategy was reviewed alongside an ambitious expansion plan offering new facilities and services. Litchfield Morris was challenged to design a new identity that captures the fresh vision, vibrancy and soul of Le Manoir, reflecting the core brand values.
Le Manoir also commissioned direct marketing for existing and potential guests, menus, events, Raymond Blanc's new Ecolé de Cuisine and private dining brochures.
the results
An identity to stand the test of time! The biggest accolade of all is that the new identity endorses the philosophy behind the business. And the biggest test of all it worked! The guests loved the new work and the brochure was believed to be a major contributor to increased bookings.
"We are very pleased with our new image and most importantly, it is working well
with our guests."
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| Raymond Blanc |
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