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the brief
ICL training a leading supplier of IT business development programmes, needed a brochure to effectively communicate their services to senior decision makers. Litchfield Morris' expertise in business development and communications gave us unique insight and understanding into ICL's needs.
the solution
Working with ICL marketing, Litchfield Morris developed the contents to enhance the diagnostic approach and range of services offered. To communicate technical expertise Litchfield Morris used dynamic visual tools:
- strong but relevant imagery
- clear typography and headings
- clean, clear colours
- interesting diagrams
- simple icons.
the results
The brochure is sophisticated yet easy to read. It is working well in the UK market and globally for Knowledge Pool.
"The ICL marketing team commented that it was "the best literature they'd ever produced." |
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