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quality design launches Gloucester regeneration
the brief
Litchfield Morris was commissioned to create a programme to increase the visibility of Gloucester on a national scale, to inform and inspire potential investors and residents, to bring life back to the historic areas of Gloucester and to attract 1 billion of private investment.
the results
Litchfield Morris succeeded in placing Gloucester at the national forefront of regeneration through:
- supportive market led approach
- compelling brand development and roll out
- stunning photography
- inspiring prospectus
- promotional DVD (click here to view excerts)
- proactive project management.
"Litchfield Morris has been an exceptional partner, their compelling 'Gloucester Renaissance' brand has been appropriate and successful. A high quality prospectus and DVD, with stunning photography shot by Litchfield Morris, introduced the city of Gloucester to a national audience. The prospectus and DVD were launched in special presentations at both Gloucester Cathedral and the House of Commons. The launch is still generating interest for us and has been described by the industry professionals as the best regeneration presentation ever seen."
Chris Oldershaw
Chief Executive, Gloucester Heritage Urban Regeneration Company |
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